Today was the first lecture at this Well-Known Institute of Management in Western India (WIMWI)… We were introduced to the case-study methodology of studying management.
The thing here is that students are given a case to read and are also given all the relevant theory needed to solve the case as deemed fit to the best of the student’s ability. The next day, you will have around 50-70 bright kids who would have prepared for the case. In Enters the Instructors/Profs who would have more knowledge about the case than all 70 kids put together.
It is not unlikely that very often the case we are studying is going to be discussed by the same Prof. who was the consultant to the company at that time…
The discussions are often intensive and the value-addition is entirely dependant on how much effort one has put in the case.. The Prof. will not give answers. He will make you think…and if you want to add something to the discussion, you have to be well-prepared…
Sample this –
Student: “ Sir, I believe that this biscuit-making company is making a loss because it is
not a house-hold name.”
Prof: “Ok..So ..if it was a house hold name, everyone will buy this biscuits…?”
Student: “Yes Sir…”
Prof: “Hmm… So according to you, since the Al-Qaeda is also a Household name, you
will also have thousands of people flocking to Al-Qaeda for recruitment!!!”
First Day...
Wednesday, June 25, 2008Posted by Senator at 12:53 PM
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